As a B2B ecommerce brand for business equipment, social media might not seem like the most useful channel. But with the right strategy, any brand can achieve strong results.
Here's how I helped Jungheinrich PROFISHOP reach its KPI goals — and exceed them.
The Challenge
Standing out in a niche B2B space
Jungheinrich PROFISHOP sells business equipment — forklifts, warehouse solutions, safety gear. It's not a glamorous product category. Getting people to engage with that content on social media requires a strategy that goes beyond simply posting product shots.
The goal was to build a recognisable brand presence, drive qualified traffic, and generate measurable ROI from social channels that most B2B brands treat as an afterthought.
The Approach
Four pillars of execution
Before posting a single piece of content, I built a strategy that fit the brand and was tied to measurable KPIs. Posting schedule, performance tracking, iteration — the full cycle, repeated continuously.
Using Figma, Adobe Photoshop, After Effects and Premiere Pro to produce brand-fitting image posts, animated graphics and video content that performed consistently across platforms.
Designing and coding landing pages that connected directly with social campaigns. When social and web work in sync, the results compound.
Good creative needs good copy. Building a human connection in a B2B context — using the right tone, timing, and hashtag strategy — was a differentiator that consistently lifted engagement.
Strategy
Based on the customer journey
With a goal of consistent high performance, there is little room for guesswork. The content strategy was built around where customers were in their buying journey — awareness, consideration, decision — and each platform was used differently to address each stage.
Content strategy mapped to the customer journey across Meta, LinkedIn and YouTube
Tools & Budget
Scale and infrastructure
Allocated across Facebook (Meta), LinkedIn and YouTube — managed end-to-end, from briefing to reporting.
MIRO — Brainstorming and team collaboration
JIRA — Content calendar and ticketing
Adobe Creative Cloud — Image and video production
Meta Business Suite & LinkedIn — Publishing and tracking
Looker Studio — Dashboards and analytics
Answer the Public — SEO and copy research
Sprinklr — Social listening
Results & Impact
Numbers that speak for themselves
Beyond the headline numbers, the project delivered a scalable content system — repeatable processes for creation, approval and publishing that maintained quality at scale across a €50,000+ monthly media budget.