Wok This Way was running Meta ads on instinct. No clear targeting, no structured analysis, no framework for improvement. The owner described their approach as "throwing stuff at the wall and seeing what sticks."
That's how budget gets wasted. Here's how we fixed it.
The Approach
A three-step system
Built a comprehensive Looker Studio dashboard to analyze Meta performance, customer behavior, target audience demographics, and content effectiveness. Data-driven insights replaced guesswork.
Created detailed presentations with findings and prepared strategic questions. Understanding why assets performed the way they did is crucial to learning and sustained improvement.
Armed with clear insights, tailored new Meta Ads to align with KPI goals, audience preferences, and brand identity — then measured, iterated, and optimised.
Step 01
Performance analysis
The analysis revealed that previous campaigns lacked clear targeting, had inconsistent messaging, and suboptimal creative diversity. Most importantly, the assets weren't speaking to the target audience's actual interests and behaviors.
Looker Studio dashboard built to centralise and visualise Meta performance data
- Engagement rates by content type and format Tracked
- Audience demographics and behavior patterns Mapped
- Cost per acquisition and ROAS by campaign Analysed
- Peak performance times and days Identified
- Creative asset performance comparisons Benchmarked
- Conversion funnel drop-off points Fixed
Step 02
Strategic reporting
Raw data means nothing without context. I created detailed presentation decks that turned performance numbers into clear strategic questions — building a shared understanding of what needed to change and why.
Strategic findings presentation — findings, recommendations, next steps
Step 03
Proving it works
To validate that my strategic conclusions weren't just theoretical, I created two engagement-focused ads on my own budget — demonstrating a more modern, audience-first approach to reaching their target customers.
Results & Impact
What changed
This project demonstrates the power of combining data analysis with creative execution. By replacing guesswork with strategic insights, we achieved measurable improvements across every key metric.
The success of these test campaigns validated the analytical approach and gave Wok This Way a proven framework for future Meta advertising — one based on data, audience understanding, and continuous optimisation rather than trial and error.